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Success leaves clues and success in the Beauty Industry is no different. But, just who can turn to and learn from? Every week, your host, Beauty Industry Expert and Salon Business Coach, Miki Wright, brings you some of the best and brightest Black Artists and Entrepreneurs in the Beauty Industry to offer a ‘masterclass’ and take you backstage into their world. This show is committed to giving voice to inspiring, yet often unacknowledged, stories that will show you how to build the career of your dreams - whether that’s as a Hair Stylist behind the chair with a thriving clientele, backstage at Fashion Week, working as a Freelancer on editorial shoots, or on a film or television set. Literally, the sky is the limit. The Beauty Industry is one of the most exciting, lucrative and most recession proof in the world. So, if you’re wondering how to build your clientele, make more money, if it’s too late to reach for your dream career as a Hair Stylist or how to become a Platform Artist or Educator? That's just a taste of what our experts share, each and every week, to help you excel in your own career! Host, Miki Wright, warns, "Prepare to be inspired, educated and entertained." Grab a friend and listen in for a weekly dose of gems that will boost your confidence and help you take your hair, skin, nail or make-up career to the next level. Intro Music: Happy Holidays Musician: Jeff Kaale
Episodes
Wednesday Dec 16, 2020
Wednesday Dec 16, 2020
Will your salon business survive another shutdown? If you're still recovering from the last one, chances aren't so good. Adding Retailing as a stream of income is another simple way to generate income, whether you're behind the chair or not. Stephanie Luster, President of Essations (Naked Hair Care), offers some amazing Retailing strategies help set you and your salon up to ‘Win the Retail Game’ and boost your income, no matter what comes next.
Stephanie shares:
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- Why ‘re-imagining’ her business to better serve Hair Stylists allowed her business (and theirs) to thrive during the shutdown
- How to release the powerful grip of rejection (or the fear of it) in order to sell with ease
- A simple formula for talking to your clients - tell them what to use, how to use it and what to expect and watch them come back for more
- How to ‘disaster proof’ your salon business
Follow Stephanie on Social Media @stephanieluster or visit https://essations.com for retail order or http://essationspro.com if you are a professional.
Claim your FREE webinar on 7 Steps to Financial Survival for Hairstylists, to get and keep your finances on track during the pandemic! Visit https://beautysuperstars.com and look for the blue pop-up!
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